Google’s new algorithm has made the search engine more intelligent to enforce the webmaster guidelines. As Matt Cutts has stated, none must be surprised if a website that is not compliant with Google’s guidelines is penalized. The Panda, Penguin and Humming Bird all limit the traditional SEO practices.So, the game has changed and there is no longer a choice other than following ethical search engine optimization. On-page optimization is one of the two big techniques in SEO.Here is the complete on-page checklist that meets all the Search Engine demands. No more revision when the next update rolls out.
URL structure is a significant on-page factor. Each webpage has a unique URL structure. The URL should be comprehensible and simple.
Verify the following elements when you create URLs for your webpages.
The title defines what your page is about. It should be relevant to user queries and search engines as well. In most cases, the search engines choose title as display snippets on SERPs.
Verify the following elements when you create good titles for your webpages.
Meta description gives a brief picture of your webpage content. Though it is not an important ranking factor in Google Algorithms, it is used by social networking sites as a description when you share the page. It is also used by Search Engines as display snippet in SERPs.
Verify the following elements when you create good Meta descriptions for your webpages.
Headers are the first elements that visitors see when they land on your webpage. H1, H2, H3, H4, H5 and H6 are collectively known as Hx tags. Often web developers apply header tags in the order of font size. But HX tags are not just section headings; they are all about conveying search engines the important content on the webpage. In this context, you can logically place the most important keyword in the header text.
Verify the following elements when you create good Meta descriptions for your webpages.
Content is King. Content play a greater role in improving search engines rankings because it is that important factor which makes your webpage relevant to the user queries. There are a lot of things to be considered when you update content in web pages
Verify the following elements when you create good Meta descriptions for your webpages.
Keyword density is one of the many factors that influence your website’s search engines rankings. It is defined by the frequency of the keywords in the document/total word count in the document.
Verify the following elements when you create good Meta descriptions for your webpages.
There is an appropriate usage of branded keywords and location-based keywords in web pages that concentrate on location targeting or local services. Over-usage of keywords in the document will cause Google to consider it as spam.
Unlike visitors, search engines have limited understanding about your webpage. Structured Data refers to information recognized by search engines. This information is used to generate rich snippets to be displayed in search results page. The refined search results can increase the click-through rate. The data formats include microdata, microformats and RFDa which you can use to mark-up HTML pages.
Verify the following elements when you mark-up your website.
Anchor text is a keyword-rich hyperlink and points to other webpages. Anchor texts can contain internal links as well as links to other websites. Proper usage of anchor texts in your webpage can increase the relevancy which boosts the search engine rankings.
Verify the following elements when you optimize anchor texts on your web pages.
Keyword stuffing or using only keyword rich texts in anchors can make search engines inspect your website’s link profile.
When you see an image, you can easily understand what the picture is all about. However, search engines are helpless. They cannot instantly recognize what the image is about. Image-based search engines like Google Images can contribute to your website traffic. For this reason, it is advised to optimize image alt text and image file name as well.
Verify the following elements when you optimize images for your web pages.
*There is no character limit set for alt. But it is better to limit the text by 150 characters. The only exceptional case I have come across is http://www.hobo-web.co.uk/how-many-words-in-alt-text-for-google-yahoo-bing/
Google Analytics and Webmasters help you to track the traffic and errors in your website. Make sure you have added Analytics and Webmasters tracking code on all the pages of your website
A sitemap is an XML file that lists all the important pages or files in your website. It is used by the search engine crawlers as data feed.
Verify the following elements when you create XML Sitemap for your website.
Robots.txt lets you block search engines from crawling and accessing the webpages. You can block particular files, URLs, directories and even dynamic URLs using robots.txt
Verify the following elements when you create Robots.txt for your website
You can also block the web pages using Meta tags. Pages blocked using <meta name="robots" content="noindex, nofollow"> would not be displayed in search engines results.
If your website has duplicate versions, be it content or URL versions, Search Engines will treat it as duplicate content. The link juice will also be devalued. For this reason, it is strongly recommended to redirect all duplicates to one single page using either 301 redirect if you want to permanently move all duplicate versions to one URL so that users will access only one page.
OR
Canonical tag if you want only one page to appear in search results, but the duplicate versions are made available to the visitors.
Page Speed and User experience are directly related. The lesser the loading time of page is, the greater the user experience will be. For better page speed, use Google’s Page speed insights tool and improve the score to 90 – 100.
On-page optimization is an important process in Search Engine Optimization. Note that, you should also optimize your webpage for users. Google loves you only when your visitors love you.
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