A logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product. In this blog, we are going to shed some light about the different aspects of logo designing for those who are about to initiate on a brand design journey or think it's time for their company's visual identity to undergo a facelift.
Before working on a logo, research the client’s business thoroughly. After all, you are designing the logo for your client’s company and not for yourself. Would you be able to pick the right elements, colors, and fonts without knowing who the target customer is? You will go directionless without having a clear picture of the customer and the market. So, find out what your client’s company sells and who the customers are. Find out their financial, educational, and social background.
Often, graphic designers follow some trendy patterns, colors, typefaces and other things to impress viewers and clients. But usually, this should be avoided. This is because design trends only last for a few months or a year or so.
Another thing to consider is that your company logo should be equally impressive in black and white. There are many instances when you will be printing the logo in black and white. When publishing your advertisements in a newspaper, the logo will generally appear in black and white. We all remember the things that stand out. The same is true for a company logo.
One of the most important things to make a logo design successful is its meaning or message. Barely seeing a logo on a product or advertisement is not enough to make it memorable. More than being a remarkable visual, it should be symbolically conveying some deeper meaning. First, write your brand strategy statement on paper. Then, see if the logo is conveying it or not. Redesign the logo if the purpose is lacking.
The logo should be able to show its intent behind the design. It must be a concise visual representation of your brand. Even your prospective customers should be able to easily understand and describe the purpose.